Sports gaming firm, Betika has extended support through their initiative “Betika Na Community” towards a retired teacher James Kagambi as he prepares to make history on Mt. Everest alongside veterans from the United States of America in a 70-day trip.
Betika Na Community is a Corporate Social Responsibility initiative whose objective is to support Kenyans who pursue adventures through sports and embody the values of sportsmanship, risk taking, excitement and passion. The firm’s CEO, Nicholas Mruttu said: “Betika shares a common value with our sportsmen and sportswomen- a need for continuous improvement. Through Betika Na Community, we will support outstanding athletes to achieve their highest dreams so that they can inspire others to go for theirs”.
Since inception, Betika through the Betika Na Community initiative has reached hundreds of thousands of Kenyans in the last three years and James Kagambi (aka KG) is the first beneficiary in 2022 who will on April 5, travel to the Himalayas as part of the Full Circle Everest Expedition (FCEE) with an all-Black cohort of climbers. Their goal is to make history by becoming the first all-Black team to summit the highest mountain on the planet.
It is about showing that the outdoors is a space for everyone. It’s about elevating and inviting new faces into the mix. “For KG, what has been a highly rewarding but purely personal pursuit for the last 34 years has turned into another avenue for him to influence and inspire alongside a diverse, but unified team of expedition members. We are happy to take him up under our wings and steer him to achieve his wildest dreams of summiting Mt. Everest. For us as a brand, we knew we wanted to sponsor KG immediately. He came to us because he is ambitious, not ordinary, and willing to carry the Kenyan flag across the globe to the highest peak on earth,” said Betika CEO- Nicholas Mruttu.
James Kagambi (KG) began his guiding career in Kenya as a National Outdoor Leadership School (NOLS) as a field instructor in 1987. He worked in Africa, Chile, India, and the United States as a backpacking, climbing, and mountaineering instructor, spending over 700 weeks (13 cumulative years) as an outdoor educator.
