Tiger Brands has announced Polycarp Igathe as Chief Growth Officer – Rest of Africa and Zayd Abrahams as its Chief Marketing and Strategy Officer effective 1 December 2022 and 1 January 2023 respectively, reporting to company CEO, Noel Doyle.
Igathe is a former Tiger Brands employee who served as Managing Director of its East Africa business prior to his departure to join British petroleum company, Vivo Energy.
Igathe brings to Tiger Brands strong commercial capability, as well as marketing, sales, strategy and business leadership experience through multi-geography leadership roles across Africa. He has occupied roles at leading companies including Coca-Cola, Kenya Breweries, Haco Industries Limited and Equity Bank. He also held the position of Deputy Governor of Nairobi.
“I look forward to the diverse set of capabilities and knowledge of the continent that Polycarp will bring to driving the execution of our ambitious growth strategy for the Rest of Africa business and his broader contribution to the development and execution of the Tiger Brands business strategy,” says Doyle.
